Case Studies
Delivering consistency across multiple materials
Creating an OEM/Private Label Program
Creating an OEM/Private Label Program
In 2005 a major home center chain approached ProCorp to set up a Planogram of kitchenware under its private label. The client was looking to differentiate themselves from a major competitor who already dominated the market. They wanted to create their own private label brand with a line of unique products. When they saw the breadth of our line, they approached us to develop their entire private label program.
A complex project, it involved coordinating with 22 different factories across China. Within a four month period, we completed a program that represented close to 80 products. Additionally, we developed packaging through our in-house graphic design department and coordinated packaging for all finished items. Finally, we arranged for the smooth delivery from all 22 factories to a central facility where the whole order was integrated and shipped overseas to the retailer.
By project end, we shipped eleven 40-foot containers from four different ports in Shanghai, Yiantian, Taiwan and Hong Kong, on time and on budget. This achievement won many compliments from our client, and today the retailer has a new private label program that is so successful they are expanding the line and looking to ProCorp to help make it happen.